Campaign scope and commercial terms
Managed link building is a coordinated professional service, not an investment product or guaranteed ranking program. The campaign document states the period, opportunity criteria, target pages, approximate quantity or research effort, content responsibility, approval process, reporting frequency, service fee and any separate publisher costs.
Possible deliverables
- Campaign discovery and target-page review
- Publisher research and relevance-based shortlists
- Outreach and editorial communication
- Content briefs, writing or editing when included
- Client approval checkpoints before external commitments
- Live URL, status and delivery reporting
Exclusions unless written into the order
Technical website implementation, unlimited revisions, public relations, paid media, social media management, guaranteed placement volume and guaranteed performance are excluded unless specifically listed.
Campaign changes
A new website, niche, destination strategy, geography or regulated subject can materially change the work and may require a revised scope. Unused third-party budget is handled according to the invoice and Refund Policy.
Reporting
Reports distinguish completed work from observations such as rankings or traffic. Third-party metrics can change and are not treated as guaranteed campaign outcomes.